North
Strategist
2016 – 2020
WORK: Positioning, persona creation, identity workshops, world-building, product architecture and ideation, content strategy, brief creation, communication plans, new business pitches, in-depth, interviewing, content analysis, cultural trends, consumer insights, competitive landscape.
CLIENTS:
BANKING | Chase, Umpqua
SPORTS | Under Armour, Columbia Sportswear
GEAR | Hydro Flask, Stanley
ENTERTAINMENT | Focus Features, Oscilloscope Films
FOOD | Pacific Foods, Beyond Meat, Icelandic Provisions, Green Valley Creamery, Meyenberg
BEVERAGE | Peet’s Coffee, Guayaki, Mighty Leaf, Humm Kombucha, Rising Springs
EDUCATION | Johnny Carson Center for Media Arts
PDX ICONS | New Seasons Market
SOCIAL IMPACT | Oregon Futures Lab, ColorPAC, Melinda Gates
ENERGY | Electrify America, Northwest River Partners
ALCOHOL | Hood River Distillers, Anchor Brewing, Pyramid Brewing
CANNABIS | Legends, Flow Kana
University of Oregon
Masters in Strategic Communication
2014–2016
Focused my thesis work on LAIKA Studios and their place in culture, specifically for Generation Z.
Oregon Public Broadcasting
2012-2013
Associate Producer for Oregon Lens
Attended local festivals in search for NW films
Maintained a relationship with local filmmakers and organizations
Presented a detailed list of chosen films for summer broadcast
On-air host for Oregon Lens
Hosted the student edition of OPB's Oregon Lens.
Presented various films created by students from the Pacific NW
Multimedia production intern
Took photographs for OPB News' senior journalists
Created websites for different projects
Wrote articles for OPB News and Arts & Life
Created videos, slideshows, and interactive maps for several articles.
Portland State University
Bachelors in Communication Studies
2012-2013
Got my Bachelors while also running Portland State’s television station (with a newborn in hand).